Succinct yet eclectic, the campaign, DE-LABEL, heralds a new era of femininity – of nuance, confidence, and agency – amidst the rambunctious veneration of archetypal femininity, while tracing the rumination in empowering oneself out of the typical.
THE DIVINE FEMININE
Step into the visual universe of the divine feminine. As poetry and aggression infiltrate the campaign tetralogy, unveiling the untold multifaceted beauty of women, their undisclosed revelation, and their limitless potential.
ACROSS BOUNDS, SPIRIT ALIVE: GRACE JONES
It is perhaps somewhat inappropriate to find a word to describe Grace Jones, for the controversial icon has splattered norms that leave the world jaw-dropped.
THE MORE SHE BURNS, THE MORE IRIDESCENT SHE SHINES – PUNK WILDFIRE DEBBIE HARRY
It is hard to not know the Hollywood train wreck – Debbie Harry – who has been through the pretty and ugly sides in life. Her name is emblazoned with darkness, drug abuse, and worse, rape.
SHE WHO WEAVES PUNK AND POEM INTO ONE: PATTI SMITH
Penetrating culture at large, “punk poet laureate” Patti Smith has opened doors into genre-fluidity when it comes to art and music. She finds, and thereby experiments, the interconnection between the two realms – molding her very unique sound, if not the Patti Smith genre.
THE RADICAL AND AMBITIOUS BOHEMIAN IN ART – ALICE NEEL
Resisting traditional ideals with paintbrushes and canvases, the avowed humanist has become one of the foremost American figurative painters of the 20th century.
MUSE OF MYSTIQUE: AMANDA LEAR
Unintelligible to all, the Hollywood starlet Amanda Lear enchanted famous men with her aureole of glamor, and till now, has remained an enigmatic celebrity.